Research:

• Technology for Humanity

• Generative AI 

• Metaverse and Avatar

• Blockchain in Hospitality

Research:

• IT-enabled Business Strategies
  

• Economic Analytics in Tourism and Hospitality

• Consumer Decision Making

• Big Data Analytics

Research:

Strategic Management, Big Data Analytics, Generative AI

Research:

• Travel and technology

• Destination management and marketing

• Consumer behaviours 

研究方向：

• 乡村产业组织创新（社区创业、小微企业管理、组织公民行为等）

• 遗产管理与旅游活化（商业模式创新等）

• 新兴市场游客行为

Research:

• Leadership 

• Employee well-being

• Employee-robot interaction

• Gig workers 

• Human resource management

Research:

• Entrepreneurship and innovation

• Decision making 

• Big data analytics 

Research:

• Employee Well-being and Emotions

• Ethical Leadership 

• Abusive Supervision 

• Computational Social Method

• Experience Sampling Method

research：

• Tourism and Mobilit

• Socio-spatial Behavior of Tourists

• Urban and Regional Destinations

• Tourism Marketing and Management

• Cross-border Tourism

Her research interests revolve around trends in information communication and technology (ICT) and their applications and implications in the tourism and hospitality industry. Her recent research has been focused on exploring technology innovations for hotel ESG initiatives and promoting pro-environmental behaviors among consumers and businesses.

Teaching：

• Tourism and Hotel Technology Strategy

• Digital Marketing

主要从事哲学专业课程和选修课程的教学，涉及马克思主义哲学、科学技术哲学、逻辑学、伦理学等方向，涵盖认识论、社会哲学、哲学分析等领域。尤其在哲学分析领域，开设了“批判性思维”、“批判性思维与科学研究”、“情报分析”等课程，充分显示了哲学分析的特点与使用价值，有利于求学者批判精神或分析精神的形成。鉴于浙江大学工程师培养的需要，开设了工程师伦理课程，特别强调工程师的环境伦理与社会责任。

研究方向：

• 公共关系学

• 中国特色社会主义理论与实践

• 危机管理与媒体沟通

• 公关礼仪

Area of Research Expertise

·        Casino and Gaming Management

·        Hotel Efficiency

·        Ownership Structure

·        Corporate Performance

Area of Research Expertise

·        Culinary Creativity

·        Culinary Training and Education

·        Quality Assurance in Bed and Breakfast Sector

Area of Research Expertise

·        Consumer Behavior

·        Services Marketing

·        Corporate Social Responsibility

Area of Research Expertise

·        Error Management

·        Emotions in the workplace

·        Service Management

·        Leadership

研究方向

• 旅游企业战略管理

• 人力资源管理

• 饭店管理

Area of Research Expertise

·        Cultural and Heritage Tourism

·        Diaspora Tourism

·        Globalization and Tourism Development

·        Tourist Behavior and Typology

·        Destination Image

Area of Research Expertise

·        Strategic Management

·        Hospitality Real Estate Investment and Asset Management

·        Brand Management

·        Merger and Acquisition and Chain Development

·        Internationalization

·        Innovations in the Hospitality Industry

Area of Research Expertise

·        Employee Creativity & Innovation

·        Service Employee Motivation

·        Leadership and Team Management

·        Justice and Trust

·        Customer Satisfaction

Area of Research Expertise

·        Knowledge Development

·        Scientific Community

·        Communities of Learning and Practice

·        Critical Tourism

·        Cultural Studies

·        Tourism in China

·        Leisure and Recreation

Area of Research Expertise

·        Impact of Mobile IT Innovation

·        IT & Communication Strategies in Hospitality & Tourism Organizations

·        Tourists On-site Decision Making

·        Destination Marketing